Preparing to Contact a Photographer: How-To

Understanding What You Do & Don’t Want:

Saves you money by reducing your project’s scope.

How to Work Out the Details:

Identify Your End Goal

• Build a professional portfolio

• Sign to a modeling agency

• Sell a product or lifestyle

• Create cover art for music

• Increase brand value (engagement, reach, conversion)

• Create promo content for an upcoming project

• Appeal to a new demographic

Explore and Gather

• Casually consume new and/or old content

  • What abstract values do you serve?

  • What can you use for inspiration?

  • What have competitors done?

  • What does your audience respond to best?

  • A new prospect should react in what ways?

  • Utilize search engines like Google, Pinterest, YouTube

• Archive your (5) most eye-catching finds

Gather Feedback From Your Team (If applicable)

• Prior to consulting a photographer, it’s best to concur with stakeholders to streamline communication.

• Elect (1) stakeholder to serve as liaison to the photographer.

Summarize the overarching theme in ONE sentence

• To create a(n) [Insert Style] to [Insert Desired Outcome]

Save time and labor by knowing what you don’t want.

Your project’s success rate increases as the photographer concentrates on exactly what you want vs. experimenting out of the bounds of your preferences!

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Here’s An Example Of How This Can Be Done…

Identify Your End Goal

• Sign to a modeling agency

Explore and Gather

• What movies, shows, books, etc can help?

  • America’s Next Top Model

  • The Face

What abstract values do you serve?

• The Right To Autonomy

• The Right To Integrity

• The Right To Equity

What have competitors/colleagues done?

• Reach Out To Someone You Know Or Someone Who Knows Someone

• Watch YouTube Videos (With A Grain Of Salt!)

What agencies have your attention and why

• Do you fit their niche?

  • Skincare

  • Runway

  • Editorial

  • Lifestyle

  • Commercial

Utilize search engines like Google, Pinterest, Youtube

• How to get signed to an agency?

  • Skin Care, Health, and Diet Regime

  • Create A Comp Card

  • Build A Portfolio

    • This is where you can meet with a photographer who understands you and the direction you’d like for your career!

  • What Agencies Can You Reach Out To? (Twitter, Instagram, Linkedin)

Archive your (3) most eye-catching finds

Summarize the overarching theme in ONE sentence

• To create an Editorial style image to capture the attention of a modeling agency.